Newspaper article on 11/13/68 in the Chicago Tribune.

Shell Oil newspsper ad on 4/4/69 in The Southeast Missourian. This was a typical ad that Shell ran in newspapers around the country as part of the initial marketing blitz. Usually an actual game card was inserted into the newspaper as an advertising supplement to compliment the ad. That's brilliant marketing.

Shell Oil newspsper ad on 10/19/69 in the Hearld-Journal (South Carolina). This clever ad, announcing a change in the game rules, makes it sound like it had become easier to win a prize in Shell's Mr. President Coin Game. In reality this change had no bearing on the odds of winning. The presidents circled are the key prize-winning coins that players had been trying to get all along.